J. Joško Brakus: search on Z-Library

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1

Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?

Brakus, J. Joško, Schmitt, Bernd H, Zarantonello, Lia

Journal:

Journal of Marketing

Year:

2009

Language:

english

File:

PDF, 182 KB

english, 2009

2

From experiential psychology to consumer experience

Schmitt, Bernd, Joško Brakus, J., Zarantonello, Lia

Journal:

Journal of Consumer Psychology

Year:

2015

Language:

english

File:

PDF, 417 KB

english, 2015

3

How consumer-based brand equity relates to market share of global and local brands in developed and emerging countries

Zarantonello, Lia, Grappi, Silvia, Formisano, Marcello, Brakus, Josko

Journal:

International Marketing Review

Year:

2020

File:

PDF, 935 KB

2020

4

The current state and future of brand experience

Schmitt, Bernd H, Brakus, Joško, Zarantonello, Lia

Journal:

Journal of Brand Management

Year:

2014

Language:

english

File:

PDF, 90 KB

english, 2014

5

The wallpaper matters: Digital signage as customer-experience provider at the Harrods (London, UK) department store

Dennis, Charles, Joško Brakus, J., Alamanos, Eleftherios

Journal:

Journal of Marketing Management

Year:

2013

Language:

english

File:

PDF, 265 KB

english, 2013

6

The effect of digital signage on shoppers' behavior: The role of the evoked experience

Dennis, Charles, Joško Brakus, J., Gupta, Suraksha, Alamanos, Eleftherios

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 388 KB

english, 2014

7

The mediating effects of perception and emotion: Digital signage in mall atmospherics

Charles Dennis, Andrew Newman, Richard Michon, J. Josko Brakus, Len Tiu Wright

Journal:

Journal of Retailing and Consumer Services

Year:

2010

Language:

english

File:

PDF, 371 KB

english, 2010

8

New insights into the impact of digital signage as a retail atmospheric tool

Dennis, Charles, Michon, Richard, Brakus, J. JoŠko, Newman, Andrew, Alamanos, Eleftherios

Journal:

Journal of Consumer Behaviour

Year:

2012

Language:

english

File:

PDF, 226 KB

english, 2012

9

Experiential product attributes and preferences for new products: The role of processing fluency

Joško Brakus, J., Schmitt, Bernd H., Zhang, Shi

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 365 KB

english, 2014

10

Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

Michal Herzenstein, Steven S. Posavac and J. Joško Brakus

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 1.64 MB

english, 2007

11

Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?

Brakus, J. Joško, Schmitt, Bernd H., Zarantonello, Lia

Journal:

Journal of Marketing

Year:

2009

File:

PDF, 172 KB

2009

12

Adoption of New and Really New Products: The Effects of Self-Regulation Systems and Risk Salience

Herzenstein, Michal, Posavac, Steven S, Brakus, J. Joško

Journal:

Journal of Marketing Research

Year:

2007

Language:

english

File:

PDF, 99 KB

english, 2007

13

Value Co-Creation Through Multiple Shopping Channels: The Interconnections with Social Exclusion and Well-Being

Dennis, Charles, Bourlakis, Michael, Alamanos, Eleftherios, Papagiannidis, Savvas, Brakus, J. Joško

Journal:

International Journal of Electronic Commerce

Year:

2017

Language:

english

File:

PDF, 521 KB

english, 2017

14

A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?

Dennis, Charles, Brakus, J. Joško, Ferrer, Gemma García, McIntyre, Charles, Alamanos, Eleftherios, King, Tamira

Journal:

Journal of International Marketing

Year:

2018

Language:

english

File:

PDF, 350 KB

english, 2018

15

A Cross-National Study of Evolutionary Origins of Gender Shopping Styles: She Gatherer, He Hunter?

Dennis, Charles, Brakus, J. Joško, Ferrer, Gemma García, McIntyre, Charles, Alamanos, Eleftherios, King, Tamira

Journal:

Journal of International Marketing

Year:

2018

Language:

english

File:

PDF, 943 KB

english, 2018

16

Apoptotic and anti-apoptotic factors in early human mandible development

Snjezana Mardesic Brakus, Danijela Kalibovic Govorko, Katarina Vukojevic, Ivana Alujevic Jakus, Dominko Carev, Josko Petricevic, Mirna Saraga-Babic

Journal:

European Journal of Oral Sciences

Year:

2010

Language:

english

File:

PDF, 890 KB

english, 2010

17

On assuaging positive bias in environmental value elicitation

Steven S. Posavac, J. Joško Brakus, Maria L. Cronley, Shailendra Pratap Jain

Journal:

Journal of Economic Psychology

Year:

2009

Language:

english

File:

PDF, 188 KB

english, 2009

18

Focus induced tunnel vision in managerial judgment and decision making: The peril and the antidote

Steven S. Posavac, Frank R. Kardes, J. Joško Brakus

Journal:

Organizational Behavior and Human Decision Processes

Year:

2010

Language:

english

File:

PDF, 234 KB

english, 2010

19

Expression of nestin, mesothelin and epithelial membrane antigen (EMA) in developing and adult human meninges and meningiomas

Josko Petricevic, Gea Forempoher, Ljerka Ostojic, Snjezana Mardesic-Brakus, Simun Andjelinovic, Katarina Vukojevic, Mirna Saraga-Babic

Journal:

Acta Histochemica

Year:

2011

Language:

english

File:

PDF, 1.41 MB

english, 2011

20

Selective assessment and positivity bias in environmental valuation.

Posavac, Steven S., Brakus, J. Joško, Jain, Shailendra Pratap, Cronley, Maria L.

Journal:

Journal of Experimental Psychology: Applied

Year:

2006

Language:

english

File:

PDF, 50 KB

english, 2006

21

Immunolocalization of nestin, mesothelin and epithelial membrane antigen (EMA) in developing and adult serous membranes and mesotheliomas

Josko Petricevic, Hrvoje Punda, Snjezana Mardesic Brakus, Katarina Vukojevic, Danijela Kalibovic Govorko, Darko Alfirevic, Ante Kvesic, Mirna Saraga-Babic

Journal:

Acta Histochemica

Year:

2012

Language:

english

File:

PDF, 2.33 MB

english, 2012

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